Why Salespeople Should Spice Up Client Engagement with Year-Round Events
In the thrilling world of sales, it’s not just about closing deals, but about building those meaningful connections that last. How do we make those happen? By sprinkling value-add events throughout the year! These not only draw in your loyal fans but also attract new potential superstars, all while you rock your expertise. Educate, entertain, or go wild with ‘edutainment’ – let’s turn up the volume on your value proposition!
Educate Like an Expert… But Make It Fun!
Workshops and webinars? Sure, they’re great! But pure education can sometimes feel like watching paint dry. My buddy, Brian Roguske, always hits the nail on the head: “If you want to get paid like an educator – educate. If you want to get paid like an entertainer – entertain!” So why not liven those sessions up with interactive elements? Use stories, games, and fun analogies to make your points stick!
Entertain To Keep the Party Rolling
Want to keep your audience on the edge of their seats? Make sure your strategy includes fun and engagement. Think outside the box – networking mixers, epic themed parties, or even a contest with killer prizes. Make your brand the one they remember for bringing all the fun to the room!
The Magic of Edutainment
Get those events popping and watch people flock to have a good time! But we’ve all been there — your follow-up gets met with radio silence. Here’s a pro tip: connect before the event! After your guests RSVP, invite them for a pre-event chat to lay out your offerings, pinpoint opportunities, and agree on the next steps. Then, when they hit your event, it’s all about having a blast!
Keep the Rhythm with Consistent Engagement
Not only are regular events a blast, but they also keep you constantly vibing in your customers’ world. Get that event calendar sorted for the year – like, yesterday! Let your clients know what’s coming up and keep those reminders pinging so they mark their calendars!
Start Small, Dream Big
Kick off with cozy get-togethers and ramp them up as you get the hang of hosting. Soak up feedback to fire up your future events with even more pizzazz! Your mission? Serve your clients with authenticity and value, opening up more avenues for success.
Need some inspiration and guidance on crafting unforgettable events and mapping out your masterpiece event calendar? Let’s chat – time to make it happen!
